The real problem
Customers just pass by, don't return.
They forget your café.
They go to the nearest one.
Example: Café Central (Valencia)
Before Fideloo:
- Customer buys coffee weekly
- Forgets the place
- Goes to competition
With Fideloo:
- Customer gives phone when buying
- Earns 10 points (coffee)
- Receives notification: "Carmen, you have 45 pts. 5 more for free coffee"
- Day 3 without visit: "Coffee? 20% off pastries today"
- Comes every day
Result: +60% visit frequency
Use cases
Reward morning regulars
Customer comes 5 mornings = free coffee
"Carmen, this is your coffee #5. Free!"
Boost food sales
Customer only drinks coffee = sandwich offer
"Perfect snack: 15% off pastries and sandwiches"
Recover lost customers
Automatic to those who haven't visited in 7 days:
"We miss you. 20% off your next coffee"