The real problem
Customers buy once and disappear for 3 months.
They don't return when supplements run out.
They lose their purchase routine.
Example: NutriPower (Barcelona)
Before Fideloo:
- Customer buys protein every 90 days
- Forgets when it runs out
- Looks elsewhere
With Fideloo:
- Customer gives phone when buying
- Earns 15 points (protein €45)
- Receives WhatsApp day 25: "Carlos, your protein is running out. 10% discount if you buy today"
- Buys every 30 days (not 90)
- 100 points = €10 discount
Result: +55% purchase frequency
Use cases
Replenishment reminder
Automatic 5 days before running out:
"Your creatine is ending. 10% today"
Smart cross-sell
Customer only buys protein = pre-workout offer
"Power your training: 15% on pre-workouts"
Reward volume
Customer spends €200/month = VIP upgrade
"You're VIP: permanent 15% + free shipping"